Today, retention is more a matter of attention, of capturing the mindshare of your leaders for the brief time that they are with you. For however loyal and engaged your leaders are, so to are the 100 or 1,000 or 10,000 people in your organization who are being led by them.
In The Four Secrets of Retention, author Fran Dramis proposes that you as a leader will be able to retain the hearts and minds of the direct and indirect reports in your organization by increasing their marketability, making them strategic, instilling a set of shared values, and linking their work to their Business Life Goals. In Fran’s experience, true retention only lasts as long as these four elements are present. Once they are gone, he advises, so to are your leaders!
For over thirty years, in the midst of significant technological change that accelerated the demand for leadership in technology, Dramis maintained a senior staff of over 500 assistant vice presidents, directors, and supervisors and lost only one whom he did not want to lose.
In the absence of job security today, if leaders can connect with the aspirations of the employees in their organizations and help them achieve their Business Life Goals, they will retain their loyalty. Moreover, every person in that organization will be fully engaged and highly productive because they are building on their life security.