A Guide to Executing Film Content

Leveraging her experience in film production and marketing, Caroline Reed gives a step-by-step process for creating successful 
advertising for your brand. A Guide to Executing Film Content coaches you through the production process from start to finish, 
detailing the required tasks and actions in each phase of the process to save time, money, and maintain the integrity of your 
campaign idea.

A Guide to Executing Film Content is a concise road map for advertisers, demonstrating how to navigate the complexities of
managing and collaborating with external creative partners. Reed’s expertise shines through as she counsels on the best way
to approach the filming process, what to look for along the way, and how to reach your desired goals.